Sports Zone

Idea

From JA Sports to Sports Zone: an approachable, creative brand, ready for the game.

Insight

The store was born as JA Sports, out of a love for sport, and grew from an online operation into a large physical space. The brand sums up the banter, the teasing and the passion for collecting moments in the shirt of the team you love.

The rebranding came with the new name: the old logo no longer kept pace with the store's standard or its plans for expansion, and the identity had to reflect a service where there is always an alternative so the customer never leaves empty-handed.

The result is a visual system that embraces every audience and prepares the store to take its operation from Barras to other cities.

ClientArtur Borges

IndustrySportswear retail

LocationBrazil

ExecutionLogoIdentity systemBrand manual