For those
who built
their own
story
Worthy
of your name.
Strategy, identity and art direction
for those who want to be remembered
Project 01
Branding
Between delicacy and presence: a mark equal to the care the salon already practices.
Espaço Bella Donna is a beauty salon with six years in the market. The name carries the meaning of "very beautiful" and was born from a turning point in its founder's life.
The redesign needed a tidier, more modern look — one that matched the standard of service, cutting and coloring the salon already delivers.
The result is a clean, elegant mark that conveys honesty and warmth across physical and digital touchpoints.
Project 02
Branding
Excellence lives in the detail: a mature identity for automotive care.
AboutCar Detail works on the detail the client does not always see — and that is where the service proves itself. The relationship with its audience is built on safety and trust.
The redesign had to position the brand as a benchmark of credibility in the detailing market.
The strokes translate a brand with a professional character: exclusive, technical and mature.
Project 03
Branding
From JA Sports to Sports Zone: an approachable, creative brand, ready for the game.
The store was born as JA Sports, out of a love for sport, and grew from an online operation into a large physical space. The brand sums up the banter, the teasing and the passion for collecting moments in the shirt of the team you love.
The rebranding came with the new name: the old logo no longer kept pace with the store's standard or its plans for expansion, and the identity had to reflect a service where there is always an alternative so the customer never leaves empty-handed.
The result is a visual system that embraces every audience and prepares the store to take its operation from Barras to other cities.
Project 04
Branding
The weight of a family name turned into legacy: a cheerful, rugged and welcoming identity.
Barbearia Tavares carries in its name the strength of a personal story and the ambition to become a benchmark in the trade. The essence of the space is to lift men's self-esteem in a laid-back atmosphere, with genuine care for the client's well-being.
The redesign had to give the identity the barbershop's true face — the attentive environment, where friendship and loyal clients come first — and make the brand more solid in the market.
The result is a strong, memorable and organized brand, ready for the storefront and the booking channels, consolidating the Tavares name.
What we do
- Visual Identity
- Branding & Strategy
- Art Direction
- Naming
- Brand Consulting
Deliverables
- Logo
- Identity system
- Brand manual
- Applications
- Organized files
Manifesto
You built the brand. We give it an identity people don't forget — in strategy, symbol and direction.
About
I'm Lucas Leite, founder of Ourem & Co. — a branding house for people who built their own business and want it remembered.
I don't believe in surface-level identities, but in symbols that carry stories. Every project begins by understanding the journey behind the brand, before drawing a single form.
Let's Talk